Communications Committee

This committee is charged with the responsibility for using the various communication strategies to further the Mission of the ITAA. The Board of Directors appoints the Chairperson on the recommendation of the Director of Development. Members of the committee are recommended by the Chairperson and appointed by the Board. The term of office is three (3) years with staggered appointments to provide continuity.

The chairperson submits an annual report to the Director of Development for presentation to the Board of Directors.

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Goals of the committee are to:

Stimulate a worldwide interest in the theory and practice of Transactional Analysis by being part of ITAA

  • Disseminate information about the ITAA and transactional analysis to all interested parties

  • Support the BOD and other ITAA committees to publicise internal activities and webinars

  • Support the ITAA conference Convenor to advertise the event

  • Work cooperatively with other TA organisations to further the ITAA Mission

  • Provide links to other related sites, joint membership and referral lists

  • Respond promptly to website enquiries regarding TA or ITAA

  • Facilitate the distribution and sale of ITAA products

Strategies to achieve the committee goals include

  • The ITAA Operational Administrator will, in liaison with the   develop, maintain and regularly update the website in cooperation with the committee.

  • Liaison with other ITAA & other Directors to develop TA related Internet projects

  • Write regular columns for the ITAA Script newsletter to keep members informed.

  • Encourage members to use on-line tools

  • Maintain the ITAA event protocol and ensure it is regularly updated

  • Develop a password protected area for members on the Website

  • Develop a referral database of TA practitioners

The communications committee oversees how the organisation presents itself to its members as well as the public.  It does this through:

  • Developing and clarifying the Mission, Vision and Values of the organisation

  • Marketing strategies to promote TA to its global audience

  • Developing and then upgrading the ITAA Website so it is current, easy to navigate, alive and interesting

  • Using Social Media platforms to inspire the global community for ongoing development of TA theory, ideas and connection.

The committee is also co-responsible for the growth as well as retention of ITAA members in collaboration with the regional representatives.